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Lorenzo Bertelli (born 10 May 1988) is an Italian businessman in the fashion industry and a rally driver. He is the son of Prada majority owners, fashion designer Miuccia Prada and her husband, the businessman Patrizio Bertelli. See more
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Racing careerIn rally he occasionally competes as a privateer in the World Rally Championship and made his series . See more• Profile at wrc.com• Profile at ewrc-results.com See moreLorenzo Bertelli has been Group Marketing Director since 2019 and was appointed the Group’s Head of Corporate Social Responsibility in 2020. Since 2024 he holds the position of Chief Marketing Officer & Head of Corporate .
Lorenzo Bertelli (born 10 May 1988) is an Italian businessman in the fashion industry and a rally driver. He is the son of Prada majority owners, fashion designer Miuccia Prada and her husband, the businessman Patrizio Bertelli.Lorenzo Bertelli has been Group Marketing Director since 2019 and was appointed the Group’s Head of Corporate Social Responsibility in 2020. Since 2024 he holds the position of Chief Marketing Officer & Head of Corporate Social Responsibility of the Prada Group, being responsible both for the Group’s Marketing and Communication strategy and . Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel. The 35 year-old former racecar driver — son of designer Miuccia Prada and the company’s chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out.
The year 2020, undoubtedly full of challenges, coincided with my first year as the Prada Group's Head of Corporate Social Responsibility, at a historical time in which sustainability is increasingly assuming strategic relevance for us and for business in general.
Prada CEO Patrizio Bertelli and his management team unveiled an ambitious plan in Milan to build a €4.5 billon brand, with son Lorenzo likely to take over as CEO in three years.
But Lorenzo Bertelli, 32, a former rally car driver, has learned as fast as the cars he once raced and has emerged in a central role running marketing and corporate social responsibility at Prada Group. Bertelli, who came on board with his parents’ business in 2017, has big plans for Prada.
Lorenzo Bertelli. Chief Marketing Officer & Head of CSR, Prada Group; Executive Director, Prada S.p.A. Scion of the Prada dynasty, he moved from race car driver to head of marketing and communications, and is tasked with improving Prada Group’s . Italian fashion group Prada is hiring former Luxottica chief Andrea Guerra to smooth the transition to the next generation of the family, Lorenzo Bertelli, son of Miuccia Prada and Patrizio. MILAN, Italy — When former rally car driver Lorenzo Bertelli, the son of Prada Group Co -Chief Executives Miuccia Prada and Patrizio Bertelli, joined the family business to lead marketing and communications in September 2017, he assumed what many industry observers saw as pole position to lead Prada when his parents one day step away from the co.
Lorenzo Bertelli, the billionaire couple’s eldest son, has already taken key ownership stakes as he gathers experience in day-to-day operations by leading marketing and sustainability units. Succession is a critical issue for Italian family-owned businesses like Prada, and it’s not typical that founders take action, especially when they .Lorenzo Bertelli (born 10 May 1988) is an Italian businessman in the fashion industry and a rally driver. He is the son of Prada majority owners, fashion designer Miuccia Prada and her husband, the businessman Patrizio Bertelli.
Lorenzo Bertelli has been Group Marketing Director since 2019 and was appointed the Group’s Head of Corporate Social Responsibility in 2020. Since 2024 he holds the position of Chief Marketing Officer & Head of Corporate Social Responsibility of the Prada Group, being responsible both for the Group’s Marketing and Communication strategy and . Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel. The 35 year-old former racecar driver — son of designer Miuccia Prada and the company’s chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out.The year 2020, undoubtedly full of challenges, coincided with my first year as the Prada Group's Head of Corporate Social Responsibility, at a historical time in which sustainability is increasingly assuming strategic relevance for us and for business in general. Prada CEO Patrizio Bertelli and his management team unveiled an ambitious plan in Milan to build a €4.5 billon brand, with son Lorenzo likely to take over as CEO in three years.
But Lorenzo Bertelli, 32, a former rally car driver, has learned as fast as the cars he once raced and has emerged in a central role running marketing and corporate social responsibility at Prada Group. Bertelli, who came on board with his parents’ business in 2017, has big plans for Prada.
Lorenzo Bertelli. Chief Marketing Officer & Head of CSR, Prada Group; Executive Director, Prada S.p.A. Scion of the Prada dynasty, he moved from race car driver to head of marketing and communications, and is tasked with improving Prada Group’s .
patrizio bertelli Prada group
Italian fashion group Prada is hiring former Luxottica chief Andrea Guerra to smooth the transition to the next generation of the family, Lorenzo Bertelli, son of Miuccia Prada and Patrizio. MILAN, Italy — When former rally car driver Lorenzo Bertelli, the son of Prada Group Co -Chief Executives Miuccia Prada and Patrizio Bertelli, joined the family business to lead marketing and communications in September 2017, he assumed what many industry observers saw as pole position to lead Prada when his parents one day step away from the co.
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